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What are the best ways to establish your company’s thought leadership online? This was the subject for one of those LinkedIn collaborative articles that I was invited to contribute to. The topic generated a lot of insightful responses around what thought leadership entails. Contributors talked about identifying your target audience and their pain points; building […]

Photo by Tim Mossholder on Unsplash   Have your New Year’s resolutions bitten the dust yet? If you made it into February congratulate yourself. You’re in the minority. Apparently, 80% of all New Year’s resolutions fail or are abandoned by the second week of February. Most don’t get anywhere near this far: 17 January has […]

As a long-time content marketing writer, I’ve spent years creating materials to boost clients’ online presence and brand awareness. Shame I never followed that example myself. Practically every man, woman, child and dog has a website these days. For anyone running a business, they’ve become an essential portal to the world. I was a journalist […]